How To Write

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Be More Productive: Take A Break

Influence Your Customers: Get Emotional

Website Optimization: Site Working Okay?

Writing Great Brochure Copy

SEO Tips 1

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Firefox Add-Ons 2

Split Infinitives

Good Writing Is Simple Writing

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Improve Your Productivity: Go For A Run

 

 

Focused Writing: Think About Your Audience

Whatever you write, whether it be emails to clients, copy for your website or a speech in front of your peers, one of the things you should get set in your mind is who you are addressing.

You need to check that what you write makes sense, is spelled correctly and is grammatical, but don’t forget to always think about the person reading/listening to what you’ve written. They’re not you, they don’t necessarily share your beliefs and won’t always easily follow your train of thought.

What’s the point of writing? To be read. Irrelevant content = unread content. So don’t waste your pearls of wisdom by misjudging your audience.

Get a picture of the reader in your head and write as if it were private correspondence between you and them. Once you start to think about who you’re writing for, you’ll actually find the process of writing itself gets easier and your focus will be better. I always try to decide the following:

1. Age
2. Gender (irrelevant? Maybe, maybe not)
3. Happy with themselves? Confident?
4. Job title and level of influence
5. What they need from you
6. Frame of mind (harassed? In a hurry? At home web-surfing at the weekend?)
7. Level of knowledge (do they need everything spelled out?)

Happy writing.

You’re very welcome to reprint any of the Good Business Weekly articles on your website and/or newsletters free of charge, provided:

• you don’t change the article in any way
• you include the writing credit below (including all website links)

Daniel O'Connor is a website copywriter, advertising copywriter and marketing copywriter using the name Daniboy. He can be contacted in the UK on +44-1892-518269 or at mail@daniboy.com. Visit http://www.daniboy.com for further details of his services, including bespoke article writing, and more free reprint articles.

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