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If you’re the person looking after your company’s website, especially if you’re a small business owner, doesn’t it worry you sometimes?
I mean, you have to carry the can for everything. Every little service outage. Every broken link. Every image that doesn’t load. Any sale that your website doesn’t complete due to it being unavailable is on your head, right?
And if your website is unavailable for whatever reason, half the time you won’t even know about it. You certainly won’t know how many customers may have clicked away in disgust, never to return. So what do you do?
A lot of your problems are in the hands of your website’s hosting company. If they offer the unbroken service they advertised when you signed up for their services, no problem. But a lot of companies don’t. A lot of companies suffer from outages and breaks in service. And those breaks impact directly on your ability to use your website effectively.
How can you check up on them? How can you verify that your website is available and working, 24 hours a day?
Well, I’ll tell you! There’s a site that will do your monitoring for free. They offer upgraded, paid-for services as well, but the free stuff is quite enough for me. They’re called "Internet Seer" and will send you weekly reports of how your site has been performing. Each report contains information on how much time it takes to access your site (in milliseconds) and will tell you in precise detail if and when outages have occurred.
They’ve been great for my site and were partly responsible for my changing hosting providers a year or so ago. The company I was with previously just wasn’t doing enough to prevent breaks in service and thanks to Internet Seer, I could do something about it. Here’s their URL:
http://www.internetseer.com/home/index.xtp
Happy monitoring.
You’re very welcome to reprint any of the Good Business articles on your website and/or newsletters free of charge, provided:
Daniel O'Connor is a website copywriter, advertising copywriter and marketing copywriter using the name Daniboy. He can be contacted in the UK on +44-1892-518269 or at mail@daniboy.com. Visit http://www.daniboy.com for further details of his services, including bespoke article writing, and more free reprint articles.
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© Daniboy 2008 Marketing Copywriter
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