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How's your website, then?
I'm not asking whether it's a good site or not, but what its performance is like. Is it slow to load? Does it have problems with certain web browsers? Occasionally you'll find that code working perfectly on, say Internet Explorer, doesn't work with Firefox. And vice-versa. Any coding problems?
How should I know? Who... who cares? I hear you ask.
Because it's important. You only have seconds -- tenths of seconds, even -- to make an impression on people who come to your site. If the site isn't working, has dead links or some old code that doesn't work and leaves the site with blank areas, you can bet your life those lovely, potential customers will click away at the drop of a pixel. And more than likely they'll be clicking away to the welcoming site of one of your competitors.
Wake up and smell the Mugicha! After reading this article you no longer have any excuses for not knowing. There's a website I often turn to when I want to see how my own site is doing, performance-wise. It makes for uncomfortable reading sometimes, because it doesn't hesitate to tell me stuff I don't particular want to hear -- the site's too heavy, too many images, too many elements, you've failed at life, you're a bad, bad person... et depressing cetera. But it's well worth it.
I have no connection whatsoever with the owners of the site and this isn't an affiliate link, so click in confidence. Here it is:
http://www.websiteoptimization.com/services/analyze/
Put in the full address of your website and have a look at what it says. Pretty eye-opening stuff, eh? You didn't realise it was that bad, did you?!
I'm not particularly interested in contacting the owners of the site to ask for their optimization services, but the results I get when I check my site are very interesting. Useful, too. Oh, and completely free. Check it out.
You’re very welcome to reprint any of the Good Business articles on your website and/or newsletters free of charge, provided:
Daniel O'Connor is a website copywriter, advertising copywriter and marketing copywriter using the name Daniboy. He can be contacted in the UK on +44-1892-518269 or at mail@daniboy.com. Visit http://www.daniboy.com for further details of his services, including bespoke article writing, and more free reprint articles.
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© Daniboy Communications 2008
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