Quick one for you today. I know your attention will be wandering on this (cough) lovely Friday afternoon. If you’re the person looking after your company’s website, especially if you’re a small business owner, doesn’t it worry you sometimes? I mean, you have to carry the can for everything. Every little service outage. Every broken [...]

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Yesterday we discussed emails and the way you should be conservative in your titles. Today I’d like to stay on the topic, but want to talk more broadly about email marketing in general. At all times in this article, I’m discussing opt-in email marketing. Meaning, emails you have explicit permission to send. Email you send [...]

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I had an email flagged up by my pc’s "spam" settings this morning. I usually delete anything that goes into the spam file without a second thought, but from time to time check to see if something has slipped through the net. So it was that I saw an email with the title "Fancy a [...]

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One of the keys to getting people returning to your site is having fresh content. Something new to look at every time they come to you, so they don’t just click away. That’s not a problem if you update and change things around a lot, but what if you have a fairly static site? What [...]

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Once in a while you’ll see someone write, usually in a rather self-satisfied way "irregardless of the fact that…." Doesn’t it sound ever-so educated? You have my permission to laugh and point at people who use this word. When someone uses the word "irregardless", what they’re trying to say is "without regard to". The word [...]

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