The thing I’m about to give you the link to will allow you to check the market out and see what your competitors are doing with their PPC spending. I don’t know what kind of black sorcery it contains in its software, but it’s able to look at a paid ad, analyse how much the advertiser is paying for the ad, estimate how many clicks they’re probably getting for the ad every day, and – I’ve no idea how this is possible – even check out what other ads they have running, sometimes in completely unrelated fields.

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Search Engine Optimisation (SEO) can be incredibly rewarding when you finally get what you’ve been working for: first-page positions for your best keywords. For me that means getting on the first page of results for the word "copywriter", so it’s gratifying that things are going well right now. But I have to admit it was [...]

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