There’s a book currently on Amazon talking about a particular business topic I’ve previously written about on this blog. Today’s post talks about the dubious marketing practices either the author or publisher of the book is using to make it look more attractive than it actually is.

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At the beginning of every year you’re faced with a dilemma. I know you are. Whether to give up chocolate and finally get fit? No, not that dilemma. Whether to book yourself onto that 12-step recovery programme and emerge from your Christmas-to-New Year’s drug hell? Not, not that one, either. You have a much more [...]

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I’m reading an excellent book right now that confirms a lot of the things I’ve talked about in previous posts. It’s called "Neuromarketing" and talks about the ways in which you need to appeal to the primitive parts of the brain when you want to convince someone. The writers make the persuasive case that human [...]

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Before beginning, let me say hello to the people my webstats tell me have "Daniboy Writes" as their browser’s default page. Hello! Personally, I’d have gone for www.ILoveHalleBerry.com, but thanks all the same! Drop me a line and say hi. Remember the article I did back in February on using emotional language ("Let’s Get Emotional")? [...]

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Is it Mr. or Mr? Ms. or Ms? Mrs. or Mrs? Which should I use? In other words, "to dot or not to dot"? You know what? Both ways are acceptable. In American English they keep the dot — in other words, they write "Mr.", "Ms." and "Mrs." — and in British English we just [...]

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