Copywriting Introduction

My client, one of the biggest high tech companies in the world, regularly brings out new, cutting-edge projectors for a number of different markets.

I write the copy that introduces every new model.

Each projector introduction page has a specific design and size, which means that the copy has to be written to very exact guidelines: three paragraphs, with each paragraph having around 40 words.

I look at the model specifications, noting what points to stress, and write the copy to be easy to read, while at the same time getting over as much information as possible in 120 words.

Not initially knowing anything about the industry, I had to get to know what the parameters and meanings of new words and acronyms like "lumens" and "RJA" were. It's now second nature to be able to pick out a new projector's strongest points.

Copywriting Audience

Depending on the model, I can be writing for the attention of regular consumers, teachers, lecturers, IT managers or marketing executives. Some are looking to buy the best projector on the market, while some are looking for a hard-wearing model that will be cheap to run.

If your company regularly introduces new high tech products to the market, I can write for you. Drop me a line.