Copywriting Introduction

This piece was written for an Internet Service Provider looking to increase the number of its affiliate partners. It had to demonstrate the ISP's track record, give guarantees of future service and offer an attractive deal that would encourage partners to make contact.

Copywriting Audience

Potential Internet service referrers and resellers around the UK.

Internet Service Provider Copywriting

Eclipse: looking good for reliability

When you recommend an ISP to your customers, what do you suppose they’re thinking? That you’re a cowboy? An angel? You want to be an angel, right? Join Eclipse Internet as a partner and they’ll swear you have wings! And why’s that? Well, your customers won’t just get e-mail, web browsing, video conferencing and downloads, they’ll get the best customer support in the UK. No fewer than 93% of our customers are happy with the reliability of their Eclipse Internet connection.

Eclipse: looking good for speed

Even cowboys give fast download speeds these days, so providing your customers with 8Mbps may not necessarily give you that angelic halo in their eyes. But the incredibly fast upload speeds you’ll be offering them, wherever they are in the UK, will!

Eclipse: looking good for service