Copywriting Introduction

Along with technology features, this marketing newsletter featured pared-down versions of recent press releases. Cutting from already well-honed releases was an interesting writing and editing challenge.

Copywriting Audience

Over 6,000 technology-literate communications and sales managers around the world who had requested company information and updates.

Marketing Newsletter Copywriting

NTT Communications (NTT Com) has introduced its "CoDen" concept of personalized solutions to provide individual customers with comprehensive capabilities for generating, processing, storing and hosting information.

Introduced in February, CoDen combines the Japanese words for individual and electricity to express the concept of "personalized telecom services."

Under the CoDen concept, NTT Com packages services into various plans.

The Cocoa Plan, for example, targets groups of people who need to store and share information, such as photos and files, or share schedules and journals. Available to users of any ISP, the plan is distinguished from free online storage services by its high level of security. The monthly cost is just ¥300 per user.