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Copywriting Introduction And Audience
My client makes games for mobile phones using graphics combined with text messages. This is how it works:
- My client advertises a game on television and flashes a number to text across the screen
- The target consumer texts the number, and inputs certain information requested in the television ad -- first names of the consumer and the consumer's partner, for example
- My client immediately sends back a text containing graphics and a personalised message
- It costs money for the consumer to send the text to my client (that's how they make a profit)
- The texts are not free, but are cheap enough to be affordable and fun
My client's target market is teenagers with a certain amount of disposable income. Something personalised and fun that gives instant gratification, that they can keep and show their friends.
Examples Of Game Titles
- Random Wrestling
- Karma Sutra
- Lovemeter
- X-Factor
Copy Examples
These two are from the "Random Wrestling" game. I produced 400 variations -- yes indeed, and the psychiatrist bills were expensive -- on a simple "A defeats B" message. Messages had to be a maximum of 135 characters, fun and related to the game. "$1" and "$2" are replaced automatically by the names submitted by the consumer:
- $1's as big as a T-rex and just as deadly... $2 stays out of range. And then... BOOM! Where did that come from? KO win for $2!
- $2 is cold! Gallant $1 tries hard, but gets iced in the 5th after taking one blow too many! What a mismatch!
NB: The image pictured is for illustration purposes. |
