Copywriting Introduction

The telecommunications provider featured in this ad is part of a huge group of companies in Japan, but had great recognition issues in Europe that were harming the work of sales employees. Put simply, no one had heard of the company. I wrote this introduction piece as part of a project to boost the company's profile.

Copywriting Audience

Technology-literate communications and sales managers.

Company Introduction Copywriting

the world at your fingertips

Going East?

There's only one real choice…

The world's largest provider of telecommunications services is ready to provide the best possible solution.

For many reasons, whether it be the problems involved in operating in different time zones, cultural misunderstandings, language or regulatory barriers, Asia is perhaps the most troublesome region for many telecommunications managers. It can sometimes be difficult to find services in Asia which meet business requirements. What company can provide the peace of mind to connect to Asia with confidence? The answer is at hand…