HOW I WRITE
When you use me to write your copy, you won't ever have to worry that you'll need a dictionary to understand what I've given you.
I don't write to show off how wonderful my English is. I don't try to dazzle you or your clients with my witty descriptions of your products or services. Why? Because it's not about me -- in a sense, it's not even about you -- it's about your clients and what they think.
So when I'm writing your copy, at all times I'm thinking "Is this easy to follow? Is it clear? Am I giving the client the right information, in the right order, and then asking them to take some kind of action?" If the answer to any of those questions is no, I'll start again from the beginning and make sure it's perfect for you.
Clarity is everything.
I take my lead from what you tell me and I assume you know what you want.
But sometimes it's not that easy to know what you want, is it? You know that you need something written, realise you can't do it yourself, are prepared to pay a copywriter to do it for you, and are willing to trust in their expertise to get it done.
Other than that, though, I wouldn't blame you if your mind were blank at this point!
That's why I will send you a carefully drawn up questionnaire when you decide to use me. I'll ask you all about who the copy's for, what its purpose is, and what sort of tone you'd like to adopt.
When you have a clear idea of what you want, it makes life easier for both of us. Here's how you can get in touch.
When I've been with a client for a few projects I develop a sense of what they need. It becomes easier to get the tone right and the copy flows very smoothly.
With newer clients, the first few pieces of copy can sometimes require a couple of rewrites. That's completely normal and I don't ever mind doing revisions.
If you're thinking of using me for the first time, don't be shocked at the prospect of having to deliver criticism for what I give you! I don't ever take it personally. I'd much rather you told me what you do and don't like about the copy immediately, because it means that we're getting closer to the copy that will do a job for you.
One quick clarification:
Revisions = good
Complete rethink of your brief after the project has started = not so good! I'll let you know when I believe the parameters have changed.
Writing copy is a little bit like designing and tailoring a suit.
At the beginning you just have an idea for something.
Then it starts to take shape. It's sort of okay, but a bit baggy in places and needs tightening up.
Finally, you try it on and find that it fits perfectly. Why, why this is so... so me! How did Dan know?
That's how it works and that's what you pay for. A lot of people dread the thought of being responsible for their company's copy. I love the process and you'll appreciate the way I make it as smooth and easy as possible for you.
I'm a freelancer, feed myself through what I charge you and will work for you in good faith. I want you to be proud of the way my copy reflects on your company and will work hard to get it right.
Click here to contact me.