CASE STUDIES
MY CLIENT AND BRIEF
I put together this case study by liaising with technical and sales colleagues, as well as representatives of the bank featured. After interviewing and gathering the necessary information, I wrote the piece to show, in concrete terms, the solution our company had designed.
COPYWRITING AUDIENCE
Financial sector communications managers and supplier decision-makers.
CASE STUDY COPYWRITING SAMPLE
A major African bank was recently able to count on NTT Europe's experience when it came time to set up an Internet VPN e-commerce solution. In a world where investors are looking and expecting to deal with institutions that have an e-business strategy, the bank was concerned at its lack of resources and manpower and came to NTT Europe for help.
The bank needed to offer an Internet service where its customers could issue instructions and requests over the Internet, secure in the knowledge that those communications would be recognised as pertaining to the bank's business and encrypted to ensure that in the unlikely event of the communication being intercepted, it would be completely unreadable and unchangeable by the recipient.
The bank needed to offer an Internet service where its customers could issue instructions and requests over the Internet, secure in the knowledge that those communications would be recognised as pertaining to the bank's business and encrypted to ensure that in the unlikely event of the communication being intercepted, it would be completely unreadable and unchangeable by the recipient.