MOBILE MARKETING

MY CLIENT AND BRIEF

My client makes games for mobile phones using graphics combined with text messages. This is how it works:

1. My client advertises a game on television and flashes a number to text across the screen
2. The target consumer texts the number, and inputs certain information requested in the television ad -- first names of the consumer and the consumer's partner, for example
3. My client immediately sends back a text containing graphics and a personalised message
4. It costs money for the consumer to send the text to my client (that's how they make a profit)
5. The texts are not free, but are cheap enough to be affordable and fun
   

COPYWRITING AUDIENCE

My client's target market is teenagers with a certain amount of disposable income. Something personalised and fun that gives instant gratification, that they can keep and show their friends.
Examples Of Game Titles

• Random Wrestling
• Karma Sutra
• Lovemeter
• X-Factor
  

MOBILE MARKETING SAMPLE

These two are from the "Random Wrestling" game. I produced 400 variations -- yes indeed, and the psychiatrist bills were expensive -- on a simple "A defeats B" message. Messages had to be a maximum of 135 characters, fun and related to the game. "$1" and "$2" are replaced automatically by the names submitted by the consumer:

1. $1's as big as a T-rex and just as deadly... $2 stays out of range. And then... BOOM! Where did that come from? KO win for $2!
2. $2 is cold! Gallant $1 tries hard, but gets iced in the 5th after taking one blow too many! What a mismatch!

NB: The image pictured is for illustration purposes.