MARKETING ARTICLES
ABOUT MARKETING ARTICLES... IT'S NOT JUST SEO
Ah, happy times. Simpler times.
Back in the day, getting great positions on Google and the other search engines was as easy as making sure you had lots and lots of links from other sites pointing to your site. "Backlinks". Each link was seen as a vote of confidence in your site, so the more you had, the happier the search engines were to reward you.
That's still true today, but Google, Bing and the others are now a lot more fussy about where those backlinks come from.
Back in the day, a good way of getting Google love through backlinks was writing articles to send to article directories such as EzineArticles.com. You'd post up the article and include a couple of links to your own site at the bottom, which were allowed as a way of saying thank you for what you'd done.
The screen grab you see above is the Google position I had for Daniboy through getting those backlinks. Top five for "copywriter" on Google.com and Google.co.uk, first position for "marketing copywriter". Good times!
Since the major algorithm changes of the last couple of years, links coming from directories have been devalued, so there are no longer the same SEO benefits to be accrued from posting articles to directories.
Back in the day, getting great positions on Google and the other search engines was as easy as making sure you had lots and lots of links from other sites pointing to your site. "Backlinks". Each link was seen as a vote of confidence in your site, so the more you had, the happier the search engines were to reward you.
That's still true today, but Google, Bing and the others are now a lot more fussy about where those backlinks come from.
Back in the day, a good way of getting Google love through backlinks was writing articles to send to article directories such as EzineArticles.com. You'd post up the article and include a couple of links to your own site at the bottom, which were allowed as a way of saying thank you for what you'd done.
The screen grab you see above is the Google position I had for Daniboy through getting those backlinks. Top five for "copywriter" on Google.com and Google.co.uk, first position for "marketing copywriter". Good times!
Since the major algorithm changes of the last couple of years, links coming from directories have been devalued, so there are no longer the same SEO benefits to be accrued from posting articles to directories.
WHY THERE'S STILL A PLACE FOR MARKETING ARTICLES
All that said, continuing to write articles is still an entirely valid thing to do for your site. I'm still doing it!
The difference now is that you should be making space on your own site for interesting and informative pieces. Google still loves content-rich, helpful and regularly updated websites, and the more copy you have on your site, the greater your chances of being found through "long-tail" searches. Have a look at a blog article I did on how long-tail searches can be important for you.
What's more, the growth of social media means that it's incredibly easy for someone to see something you've written and share it on Facebook, Twitter or a host of other, similar, sites. You should also be considering blog articles, both for your own site and occasionally as a guest writer for other blogs (but make sure they're relevant to your line of business).
A well-written article can be seen and shared by hundreds -- thousands -- of potential clients, creating a viral effect whereby you are not only getting a huge number of backlinks through social media, you are also being seen as a thought leader.
There's only one doubt in your mind: who's going to write those articles?
Hello. My name's Dan and I'm a copywriter.
The difference now is that you should be making space on your own site for interesting and informative pieces. Google still loves content-rich, helpful and regularly updated websites, and the more copy you have on your site, the greater your chances of being found through "long-tail" searches. Have a look at a blog article I did on how long-tail searches can be important for you.
What's more, the growth of social media means that it's incredibly easy for someone to see something you've written and share it on Facebook, Twitter or a host of other, similar, sites. You should also be considering blog articles, both for your own site and occasionally as a guest writer for other blogs (but make sure they're relevant to your line of business).
A well-written article can be seen and shared by hundreds -- thousands -- of potential clients, creating a viral effect whereby you are not only getting a huge number of backlinks through social media, you are also being seen as a thought leader.
There's only one doubt in your mind: who's going to write those articles?
Hello. My name's Dan and I'm a copywriter.
