WHAT DO COPYWRITERS DO?

Newspaper ads, the signs in shops, company president speeches, websites. They've all got one thing in common: they've been produced by a copywriter.

What should you expect when you use one? Or rather, when you use me? This is what I'll give you:

• A thorough project brief, asking you questions you probably hadn't considered before, to get to the heart of what you'd like to say
• Persuasive, easy-to-follow copy that delivers your message with power and simplicity
• No extra add-ons for rewriting; I'll give you up to four drafts of everything I do
  
• Ego-less flexibility that welcomes feedback and takes criticism in the spirit in which it's meant; I want to get your project just right as much as you
  
• Over 20 years' experience of crafting effective advertising, marketing and website copy

MY EXPERIENCE

You're thinking: this all sounds okay, but does he have enough in-depth knowledge of my industry? 

I didn't know much about the next generation Internet before I researched and wrote copy on it, but my company still ended up winning its first-ever World Communication Awards after I'd finished. Very few copywriters have in-depth knowledge of any industry, but that's a good thing. It means we can come to each project fresh, with no preconceptions, and aren't afraid of asking questions that, to you, might appear too obvious.

I've written copy for pharmaceutical giants, thermoformed packaging makers, sports massage therapists and nightclub DJs. I've written about handmade furniture, future telecoms technology, car showrooms and private jet hire.

Chances are I could write about your organisation, too. Drop me a line today and let me send you a pre-project briefing questionnaire.

SERVICES

Here's what I can do for you:

Website Copy
You want your website to not just look great, but have a clear, punchy message that makes people want to buy things from you.

Newsletters
If you're a multinational that wants to educate and inform your employees, or a company using its database to keep clients updated with all that's happening, newsletters can be a great -- and fun -- way to communicate.

Brochure Copy
Sometimes you just need the look and feel of real materials to show off your organisation. Your copy has to be just as good as the visuals.

Advertising
Posters for the Tube? Full-page inserts for magazines? Get in touch and let's plan something.

Blog Writing
Regular blog updates are a fantastic way to not only keep your customers interested in you and excited about what you're doing; they're also a major part of SEO and will help your website's rankings.

News Releases
Got something to announce? I can craft you an efficient, powerful release that pushes your message.

Case Studies
When you've done a great job for one of your clients, why not tell all your other clients about it? I can write a compelling narrative of how you did it, from start to finish.

SERVICES

Social Media
Take advantage of the speed and flexibility of Facebook and Twitter by posting relevant and useful updates to your followers. Great for your clients, great for SEO.

Speechwriting
One of your directors has a presentation to give and could do with a hand in writing it? Contact me.

Company Profiles
Your potential client has almost made up her mind to become your actual client, but just needs to reassure herself that you're worth her trust. A well-written company and CEO profile can do that.

Event Scripting
You're spending a ton of money to appear at the biggest annual exhibition for your industry, but aren't getting a professional to write your materials?

White Papers
A great way to not only present a convincing argument and raise your credibility, but to make the search engines love you.

Internal Communications
Large organisation? Then you'll be communicating with your employees a lot. I can both improve the quality of what you say and ease the burden so that you don't have to do everything yourself.

Advertorials
Take the opportunity to write something less salesy than a simple advert. Well-written advertorials are convincing, informative and great for your credibility.