WEBSITE COPYWRITING
MY CLIENT AND BRIEF
A London-based care organisation, Hartwig Care. They'd redesigned their website and needed fresh copy to reflect their growth as a company and the wider range of services they could offer.
COPYWRITING AUDIENCE
Potential clients in London wanting to know about the benefits of domiciliary -- in other words, home based -- care versus residential care.
WEBSITE COPYWRITING SAMPLE
You are used to living in your own home and don’t want to
feel like that’s no longer possible. Then you are looking for home Care
provided by a team of highly-trained professionals within London.
You may have a condition such as Multiple Sclerosis, a mental health problem or learning disability, a physical disability or you simply may be starting to feel the years and are a little more vulnerable than before. That doesn’t mean you can’t live a life of independence. You want the assistance that will make it possible to enjoy dignity and privacy every day – just like everyone else – and having regular companionship would be something to look forward to, as well.
At Hartwig Care we’ve been providing home Care since 1999 and currently provide services to over 300 Clients. Our Care Workers are highly trained and dedicated, and when you use them you’ll see that they are concerned with one thing above all others: your wellbeing. And that doesn’t just mean your physical wellbeing. We regularly monitor every one of our Clients to be sure they are comfortable both with the home Care they are receiving and with the individual Care Workers providing it.
You may have a condition such as Multiple Sclerosis, a mental health problem or learning disability, a physical disability or you simply may be starting to feel the years and are a little more vulnerable than before. That doesn’t mean you can’t live a life of independence. You want the assistance that will make it possible to enjoy dignity and privacy every day – just like everyone else – and having regular companionship would be something to look forward to, as well.
At Hartwig Care we’ve been providing home Care since 1999 and currently provide services to over 300 Clients. Our Care Workers are highly trained and dedicated, and when you use them you’ll see that they are concerned with one thing above all others: your wellbeing. And that doesn’t just mean your physical wellbeing. We regularly monitor every one of our Clients to be sure they are comfortable both with the home Care they are receiving and with the individual Care Workers providing it.