HELLO, NEIGHBOUR

Everything these days is so impersonal, don’t you think? You buy stuff from Amazon and eBay without thinking of going to the High Street, get your food delivered by Ocado and when you phone IT support if your broadband's not working, more than likely you’ll be speaking to someone several time zones away.

That’s the way things are — and, to be completely honest, that’s the way I do a lot of my business. People find me on Google, we swap emails, I write for them, they pay me. Boom. But it’s always good to meet people from time to time. To see their faces and judge whether we’re a good match.

Well, if you’re after someone local, hello there. I live and work in Crowborough. Drop me a line; I’d be very happy to meet you and talk about what I can do for you. Who knows? We can even chat about what a shame it was that Harris+Hoole went bust just as they'd learned to make coffee in under 10 minutes.

COPYWRITERS SAVE TIME

Here's an idea: Why not go home once in a while and live your life? Focus on what you're good at; leave the rest to me.

Good copy is important!

How you write about your business is vital to its success. If it's worth doing, it's worth doing well. There are no short cuts and no silver bullets; if you want to express yourself properly, you have to put the hours in.

Good copy takes time.

You could try to do everything yourself as well as your "real" job, or you could use the help of someone who writes copy for a living.

Which is better for you and your business?

COPYWRITERS SAVE MONEY

Pay for what you use; that's it.

These are the things you don't pay for:

• No holiday pay
• No lunch hours
• No health insurance
• No company car
• No company taxes
• No heating
• No IT support
• No PC provision
• No desk space

This is what you do pay for:

• The amount we agree in advance

That's it.

Don't waste time and money by trying to do it all yourself.

COPYWRITERS MAKE YOU STAY FOCUSED

You do what you do best; I'll do what I do best.

You're an accountant? Great; I'm terrible with numbers. An IT manager? I'm always putting the wrong attachment into the wrong socket.

It's wonderful to have a job that allows you to do what you're qualified to do well. I wouldn't dream of advising someone on how to fill in their tax return and would start sweating if I had to put together a network of computers.

But carefully written, easy-to-follow, persuasive copywriting? It's what I live for.

Get in touch. It'll be the best thing you do for your organisation today.